The design of the cover and pages of this cookbook is inspired by minimalist layouts, use of empty spaces and bold image cut outs, leaving you feeling light and refreshed. It reflects the use of locally farmed produce which the book wishes to encourage.
The brief was to create an e-invite for a selection of the luxury watch brand's VIP clients. The event was the 6th edition of Only Watch where Patek Philippe created a very special edition to auction in aid of the charity.
The concept was developed to maintain a classy, minimal, elegant design, with an actual envelope image for a personal and more intimate touch. As quite a bit of information needed to fit, I developed the idea to include multiple cards popping out of the envelope. I then created icons for clear segmentation of the series of events during that weekend and establish a visible and smooth hierarchy of information with type.
As a small business owner, the need to stand out from competition and convey your unique capabilities is a must. Your brand logo is not only the first encounter a public has with your services but also a way to reflect your identity.
For this florist business specialising in custom made unique and exclusive bouquets selected by the stem, the inspiration was taken from a cross-section of a plant stem cell, traced and transformed to gold for an elegant and luxurious touch. Collateral includes greeting cards, business cards, stickers and bouquet packaging.
it's important to get your 5-a-day...
The brief was to develop a personal logo, conveying regularity, precision, organisation and structure. The feel had to be modern yet timeless. Easy recognition and demarcation of the logo was also important.
I used the shapes of the letter 'C' and 'M' and stylised them to represent geometry and order. I placed them adjacent to each other in a boxed square to convey structure and symmetrical synergy, harmony and well-being. Font choice is modern and angular, consistent with the theme of strokes, angles and shapes. Stroke width for subtitle equal to stroke on logo to ease the eye.
Colour combination and palette choice of royal blue and a pink-kissed beige tint represented elegance, softness, confidence and feminine class. This excellent marriage of tones and use of neutral vs. block colour offers a dynamic contrast.
This project was set in the context of my graphic design course I attended in New York. The idea was to create print material for a film festival of choice, I chose the French New Wave movement of the '50's.
I started with the folded brochure design and then onto additional collateral such as entrance tickets and outdoor poster design. I also made a giff for potential use on a future website for the festival.
Back of brochure with screening and film information.
What the tickets would look like using images from the movie to be screened and keeping a retro colour palette.
Front face of brochure when folded.
For maximum visibility, I designed an outdoor poster with maximum stopping power while keeping in line with he brief and consistent with the rest of the material.
I thoroughly enjoyed designing this poster for the Cooper Hewitt Museum in New York. It was unfortunately in the context of my course and will not be printed for real, ha!
The exhibition put the spotlight onto graphic design Alan Fletcher who was fond of using letters as shapes in his work and contrasting bold colours. He had a wit about communicating be it his own or the brand's message which forced passbyers to look up at the advert and engage. This greatly inspired me for the 'Learn To Look' poster series.
Annual report layout for iconic chair designer Herman Miller. Work includes a cover, introduction spread and two additional spreads.
To celebrate a housewarming and return to her birthplace, the client wanted an invitation inspired by Swiss tradtional mountain art 'La Poya'. I took a twist onto this and traced the main events of the clients life from birth to the return to Frankfurt, with a movement of the eye from the bottom of the card to the top with Frankfurt's skyline and the new home.
This design was inspired by the concept idea of awakening the senses of those individuals which populate the region of New York City. Based in Central Park, the idea was to invite communities for a free event exploring the senses through touch, via various animations on site. All this sponsored by Blackberry, which was synonymous with its clickety keyboard during its glory days. A fun event for friends and family, all ages welcome to celebrate the sense of touch in an era of touch screens and index-led movements on glassy tablets :)
